Melbourne Sports Museum Critiques

Please complete a critique of:

- a logo you saw at the museum

- and an application of a different logo (eg. on a uniform or poster or trophey etc...)

Here are some examples I found on the exterior of the museum.

Lists You Can Use

BASIC ELEMENTS OF DESIGN

Line, colour, texture, shape and form.

BASIC PRINCIPLES OF DESIGN

Stability, dynamics, rhythm and scale.

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ART VOCABULARY LIST

Proportion, Stroke, Construction Lines, Positive Space, Negative Space Value, Cross Hatch, Smudge, Blur, Back Ground, Middle Ground, Foreground, Symmetry, Asymmetry, Opaque, Transparent, Palette, Mood, Vertical, Horizontal Aesthetics, Demographic, Corporate, Environmental, Hierarchy

Balance: radial, Rhythm: movement, regular, alternating, progressive, flowing, jazzy dominant path of movement, diagonal, curving Proportion: life-size, monumental, miniature, Scale: normal – exaggerated – idealized Emphasis: by dominance, by focal point, by center of interest, by isolation by size, by contrast, by converging lines Pattern: repetition, motif (2D), module (3D), llover Unity and Variety: by repetition, by simplicity, by harmony, by theme and variation by proximity, by continuity, by contrast

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ADJECTIVE LIST

LINE

Path of movement, active – passive, bold – delicate, flowing – light, straight – curved, thick – thin, dark – light, broken – continuous, geometric – organic, implied – actual, precise – irregular, contour – outline, calligraphy, caricature

Blurred, broken, broken, controlled, curved, diagonal, freehand, fuzzy, horizontal, interrupted, meandering, ruled, short, straight, thick, thin, vertical, wide

COLOUR

Value, shading, contrast, chiaroscuro, tint, shade, hue, pigment, primary, secondary, intermediate, neutral, contrast, warm, cool, neutral, monochromatic, analogous, complementary, triad, intensity, bright – dull, optical, atmospheric, symbolic, Dark, light, medium, brash, bright, calm, clear, cool, dull, exciting, multicoloured, muted, pale, polychrome, primary, saccharine, secondary, subdued, sweet, military.

SHAPE AND FORM

2D-3D, solid – void, concave – convex, positive – negative, figure - ground, ambiguous – complete, organic - geometric - free-form, circle - sphere square – cube, triangle - pyramid-cone positive – negative, open – closed, filled – empty, actual – implied, interior exterior, scale, orientation, spacing, illusion of space, systems of perspective, ambiguous,

deep, flat, negative/positive, open, shallow, amorphous, biomorphic, closed, distorted, flat, free-form, full of spaces Geometric, heavy, light, linear, massive, nebulous, open, organic

TEXTURE

actual (tactual) – visual, simulated – invented, matte – semi-gloss – glossy, techniques: CGI, collage, paint, photoshop, photographic, realistic Actual, bumpy, corrugated, flat, furry, gooey, leathery, prickly, rough, sandy, shiny, simulated, smooth, soft, sticky, tacky, velvety, wet

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STYLES TIME LINE

Abstract art, Art Brut, Abstract expressionism, Academic art, Action painting, Analytical art, Antipodeans, Anti-realism, Arabesque, Art Deco, Art Nouveau, Arte Povera, Arts and Crafts Movement, Ashcan School, Les Automatistes

Barbizon school, Baroque, Bauhaus, Classical Realism, Color Field, Computer Art, Conceptual art, Constructivism, Cubism, Dada, Danube school, Dau-al-Set, De Stijl (also known as eoplasticism), Deconstructivism, Digital Art, Expressionism Fantastic realism, Fauvism, Figurative art, Figuration Libre, Folk art, Fluxus, Futurism

Geometric abstract art, Graffiti, Gutai group, Harlem Renaissance, Hudson River School, Humanistic Aestheticism, Hypermodernism, Hyperrealism Impressionism, Institutional Critique, International Gothic, International Typographic Style

Les Nabis, Letterism, Lowbrow (art movement), Lyco art, Lyrical Abstraction, Magic Realism, Mannerism, Massurrealism, Metaphysical painting, Mingei, Minimalism, Modernism Modular constructivism, Naive art, Neoclassicism, Neo-Dada, Neo-expressionism Neo-figurative, Neoism, Neo-primitivism, Net art, New Objectivity, Northwest School (art), Op Art, Orphism, Photorealism, Pixel Art, Plein Air, Pluralism, Pointillism, Pop art, Post-impressionism, Postmodernism, Precisionism, Pre-Raphaelitism Primitivism, Purism, Qajar art,

Rasquache, Realism, Remodernism Renaissance, Rococo, Romanesque, Romanticism, Samikshavad, Shin hanga, Shock art, Sōsaku hanga, Socialist Realism, Space Art, Street Art, Stuckism, Suprematism, Surrealism, Symbolism (arts), Synchromism Tachisme, Toyism, Ukiyo-e, Underground comix, Vorticism, Verdadism

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WHAT'S IN A CRITIQUE?

Include a picture of what you are analysing with a critique that follows the following format:

- the title, artist, medium & date of the design.

- a thorough critical description of the design using the vocabulary list.

- apply the elements and principles of design and how they make the design effective/ineffective.

- the art style/philosophy/’ism’/theory the design should be classified in & explain why.

- what the concept/theme is behind the design and whether you can pinpoint any motifs.

- personal thoughts and feelings, including whether you think the design achieved its intention.

- make sure to check your grammar and spelling and credit sources.