Tuesday, April 17, 2012

LOGORAMA


(2009) 16 min - Animation | Short | Action


"Police chase an armed criminal in a version of Los Angeles

comprised entirely of corporate logos."

This short film won an oscar in 2010 for best short film.
See if you can spot all of the 2,000 logos included?

Warning: Explicit Language

Directors: François Alaux, Hervé de Crécy Writers: Hervé de Crécy (screenplay), Ludovic Houplain (screenplay)
Stars: Bob Stephenson, Sherman Augustus and Aja Evans
(Source: imdb.com and YouTube)





In this article by Joe Giambrone, the writers of this film have disclosed how they dealt with copyright issues on this project.

Can you explain how you were able to use all these trademarks (and) characters without being stopped by lawyers?
Herve De Crecy: The key thing is we didn't ask permission to anyone. We would have been refused for literally every demand. The best example is the mail we received from the director of public relations and marketing of the Los Angeles zoo, Jason Jacobs: "Quite honestly, if you had originally told us what this project was about and asked for our logo, we most likely would have said no. However, I really liked how you incorporated the messages of how Zoos help animals and also the green giant tells the children to treat animals with respect.

Is there a legal opinion related to US Copyright law that you had issued?
Herve De Crecy: Our lawyer, Arnaud Kriger-Metzger, based all his work for the contracts on the french law. But the film could be considered as illegal in France as in the US.

Is this considered Fair Use?
Herve De Crecy: We would say it's a right of parody.

Source: http://www.opednews.com, joegiambrone.wordpress.com/


Tuesday, March 13, 2012

Communication Skills


What are three forms of communicating?

What two things does effective communication hinge on?

What are four ways to communicate positively?

Name three ways to achieve clarity?

What is a good distance to leave for personal space? 

When you present to the class do you find your posture: positive, neutral or negative?

When you listen to a presenter do you find yourself being: assertive, uncertain or not paying attention?

Cultural Awareness



Step 1 - Native American Motifs

Look of the lists of sports teams below and choose a particular team's logo to interpret. Use the same process you used at the Museum of Sport to critique the logo.

American Football
Kansas City Chiefs, (NFL), Washington Redskins (NFL)


Association Football (Soccer)
Indios de Ciudad Juárez


Baseball
Atlanta Braves (MLB, originally Boston Braves, then Milwaukee Braves), Cleveland Indians (MLB), Indianapolis Indians, Peoria Chiefs (The Peoria Chiefs no longer use indigenous imagery, instead using imagery related to firefighters), Spokane Indians, Syracuse Chiefs (The team changed its name from "Chiefs" to "SkyChiefs" from 1996–2006, but reverted to "Chiefs" in 2007. Today's Chiefs do not use any imagery related to indigenous peoples, instead using railroad imagery), Yaquis de Obregón, Caribes de Anzoátegui (Venezuelan Professional Baseball League)


Basketball
Golden State Warriors (NBA, Originally Philadelphia Warriors, then San Francisco Warriors. The Warriors no longer use indigenous imagery).


Canadian Football
Edmonton Eskimos (CFL) Ice Hockey: Chicago Blackhawks (NHL), Johnstown Chiefs (ECHL, Named after the Charlestown Chiefs, the fictional team in the movie Slap Shot (partially shot in the real team's home city of Johnstown, Pennsylvania)), Frölunda Indians (Swedish Elite League), Moose Jaw Warriors (WHL), Portland Winterhawks (WHL), Spokane Chiefs (WHL)


List referenced from:
http://en.wikipedia.org/wiki/List_of_sports_team_names_and_mascots_derived_from_Indigenous_peoples




Step 2 - Aboriginal Motifs



Some indigenous Australian motifs may include the rainbow serpent, ochre dot paintings and 'skeleton' rock paintings as depicted on the old one dollar bill.

Analyse the functions and philosophies and moral rights and issues surrounding indigenous Australia design.

A great resource is the Visual Arts Protocol Guide that can be found at:




Step 3 - Culture In Design

Discuss an article on the Indigo Design Network's 'Talking Stick' page.

Post the link to your comments into your blog.



Thursday, March 1, 2012

Clash of the Titans

PG-13, 106 mins, Action, Adventure, Fantasy
The mortal son of the god Zeus embarks on a perilous journey to stop the underworld and its minions from spreading their evil to Earth as well as the heavens."

Director: Louis Leterrier

Writers: Travis Beacham (screenplay), Phil Hay (screen play)
Stars: Sam Worthington, Liam Neeson and Ralph Fiennes
http://www.imdb.com/title/tt0800320/

Questions
Please watch the movie in class and answer the following questions regarding the film and Greek mythology. Publish your answers in a blog entry titled: "Clash of the Titans".
1) Who are the Titans?
2) Are the any interesting motifs you see frequently appearing (Eg. Lightning bolts)? How do you interpret their meaning? Can you name a modern version, of this motif, used today?
3) Is your Greek character in the movie? If so, does the film's interpretation match your research?
5) Are any of the characters, in the movie, related (Eg. a mother or father, wife or husband, brother or sister) to your Greek myth? If so, how?
6) Is their a constellation of stars named after your Greek character?
7) How is Medusa killed? Does your Greek character have a weakness?


8) Sketch at least 3 ideas for your logo and add them to this post.


Tuesday, February 14, 2012

Melbourne Sports Museum Critiques


Please complete a critique of:
- a logo you saw at the museum
- and an application of a different logo (eg. on a uniform or poster or trophey etc...)


Here are some examples I found on the exterior of the museum.



Lists You Can Use

BASIC ELEMENTS OF DESIGN

Line, colour, texture, shape and form.

BASIC PRINCIPLES OF DESIGN

Stability, dynamics, rhythm and scale.


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ART VOCABULARY LIST

Proportion, Stroke, Construction Lines, Positive Space, Negative Space Value, Cross Hatch, Smudge, Blur, Back Ground, Middle Ground, Foreground, Symmetry, Asymmetry, Opaque, Transparent, Palette, Mood, Vertical, Horizontal Aesthetics, Demographic, Corporate, Environmental, Hierarchy
Balance: radial, Rhythm: movement, regular, alternating, progressive, flowing, jazzy dominant path of movement, diagonal, curving Proportion: life-size, monumental, miniature, Scale: normal – exaggerated – idealized Emphasis: by dominance, by focal point, by center of interest, by isolation by size, by contrast, by converging lines Pattern: repetition, motif (2D), module (3D), llover Unity and Variety: by repetition, by simplicity, by harmony, by theme and variation by proximity, by continuity, by contrast

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ADJECTIVE LIST

LINE
Path of movement, active – passive, bold – delicate, flowing – light, straight – curved, thick – thin, dark – light, broken – continuous, geometric – organic, implied – actual, precise – irregular, contour – outline, calligraphy, caricature
Blurred, broken, broken, controlled, curved, diagonal, freehand, fuzzy, horizontal, interrupted, meandering, ruled, short, straight, thick, thin, vertical, wide


COLOUR
Value, shading, contrast, chiaroscuro, tint, shade, hue, pigment, primary, secondary, intermediate, neutral, contrast, warm, cool, neutral, monochromatic, analogous, complementary, triad, intensity, bright – dull, optical, atmospheric, symbolic, Dark, light, medium, brash, bright, calm, clear, cool, dull, exciting, multicoloured, muted, pale, polychrome, primary, saccharine, secondary, subdued, sweet, military.

SHAPE AND FORM
2D-3D, solid – void, concave – convex, positive – negative, figure - ground, ambiguous – complete, organic - geometric - free-form, circle - sphere square – cube, triangle - pyramid-cone positive – negative, open – closed, filled – empty, actual – implied, interior exterior, scale, orientation, spacing, illusion of space, systems of perspective, ambiguous,
deep, flat, negative/positive, open, shallow, amorphous, biomorphic, closed, distorted, flat, free-form, full of spaces Geometric, heavy, light, linear, massive, nebulous, open, organic


TEXTURE
actual (tactual) – visual, simulated – invented, matte – semi-gloss – glossy, techniques: CGI, collage, paint, photoshop, photographic, realistic Actual, bumpy, corrugated, flat, furry, gooey, leathery, prickly, rough, sandy, shiny, simulated, smooth, soft, sticky, tacky, velvety, wet


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STYLES TIME LINE

Abstract art, Art Brut, Abstract expressionism, Academic art, Action painting, Analytical art, Antipodeans, Anti-realism, Arabesque, Art Deco, Art Nouveau, Arte Povera, Arts and Crafts Movement, Ashcan School, Les Automatistes
Barbizon school, Baroque, Bauhaus, Classical Realism, Color Field, Computer Art, Conceptual art, Constructivism, Cubism, Dada, Danube school, Dau-al-Set, De Stijl (also known as eoplasticism), Deconstructivism, Digital Art, Expressionism Fantastic realism, Fauvism, Figurative art, Figuration Libre, Folk art, Fluxus, Futurism
Geometric abstract art, Graffiti, Gutai group, Harlem Renaissance, Hudson River School, Humanistic Aestheticism, Hypermodernism, Hyperrealism Impressionism, Institutional Critique, International Gothic, International Typographic Style
Les Nabis, Letterism, Lowbrow (art movement), Lyco art, Lyrical Abstraction, Magic Realism, Mannerism, Massurrealism, Metaphysical painting, Mingei, Minimalism, Modernism Modular constructivism, Naive art, Neoclassicism, Neo-Dada, Neo-expressionism Neo-figurative, Neoism, Neo-primitivism, Net art, New Objectivity, Northwest School (art), Op Art, Orphism, Photorealism, Pixel Art, Plein Air, Pluralism, Pointillism, Pop art, Post-impressionism, Postmodernism, Precisionism, Pre-Raphaelitism Primitivism, Purism, Qajar art,
Rasquache, Realism, Remodernism Renaissance, Rococo, Romanesque, Romanticism, Samikshavad, Shin hanga, Shock art, Sōsaku hanga, Socialist Realism, Space Art, Street Art, Stuckism, Suprematism, Surrealism, Symbolism (arts), Synchromism Tachisme, Toyism, Ukiyo-e, Underground comix, Vorticism, Verdadism



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WHAT'S IN A CRITIQUE?



Include a picture of what you are analysing with a critique that follows the following format:

- the title, artist, medium & date of the design.

- a thorough critical description of the design using the vocabulary list.
- apply the elements and principles of design and how they make the design effective/ineffective.
- the art style/philosophy/’ism’/theory the design should be classified in & explain why.
- what the concept/theme is behind the design and whether you can pinpoint any motifs.
- personal thoughts and feelings, including whether you think the design achieved its intention.
- make sure to check your grammar and spelling and credit sources.