LOGORAMA

(2009) 16 min - Animation | Short | Action

"Police chase an armed criminal in a version of Los Angeles

comprised entirely of corporate logos."

This short film won an oscar in 2010 for best short film.

See if you can spot all of the 2,000 logos included?

Warning: Explicit Language

Directors: François Alaux, Hervé de Crécy Writers: Hervé de Crécy (screenplay), Ludovic Houplain (screenplay)

Stars: Bob Stephenson, Sherman Augustus and Aja Evans

(Source: imdb.com and YouTube)

In this article by Joe Giambrone, the writers of this film have disclosed how they dealt with copyright issues on this project.

Can you explain how you were able to use all these trademarks (and) characters without being stopped by lawyers?

Herve De Crecy: The key thing is we didn't ask permission to anyone. We would have been refused for literally every demand. The best example is the mail we received from the director of public relations and marketing of the Los Angeles zoo, Jason Jacobs: "Quite honestly, if you had originally told us what this project was about and asked for our logo, we most likely would have said no. However, I really liked how you incorporated the messages of how Zoos help animals and also the green giant tells the children to treat animals with respect.

Is there a legal opinion related to US Copyright law that you had issued?

Herve De Crecy: Our lawyer, Arnaud Kriger-Metzger, based all his work for the contracts on the french law. But the film could be considered as illegal in France as in the US.

Is this considered Fair Use?

Herve De Crecy: We would say it's a right of parody.

Source: http://www.opednews.com, joegiambrone.wordpress.com/