Melbourne Sports Museum Critiques

Please complete a critique of:

- a logo you saw at the museum

- and an application of a different logo (eg. on a uniform or poster or trophey etc...)

Here are some examples I found on the exterior of the museum.

Lists You Can Use

BASIC ELEMENTS OF DESIGN

Line, colour, texture, shape and form.

BASIC PRINCIPLES OF DESIGN

Stability, dynamics, rhythm and scale.

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ART VOCABULARY LIST

Proportion, Stroke, Construction Lines, Positive Space, Negative Space Value, Cross Hatch, Smudge, Blur, Back Ground, Middle Ground, Foreground, Symmetry, Asymmetry, Opaque, Transparent, Palette, Mood, Vertical, Horizontal Aesthetics, Demographic, Corporate, Environmental, Hierarchy

Balance: radial, Rhythm: movement, regular, alternating, progressive, flowing, jazzy dominant path of movement, diagonal, curving Proportion: life-size, monumental, miniature, Scale: normal – exaggerated – idealized Emphasis: by dominance, by focal point, by center of interest, by isolation by size, by contrast, by converging lines Pattern: repetition, motif (2D), module (3D), llover Unity and Variety: by repetition, by simplicity, by harmony, by theme and variation by proximity, by continuity, by contrast

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ADJECTIVE LIST

LINE

Path of movement, active – passive, bold – delicate, flowing – light, straight – curved, thick – thin, dark – light, broken – continuous, geometric – organic, implied – actual, precise – irregular, contour – outline, calligraphy, caricature

Blurred, broken, broken, controlled, curved, diagonal, freehand, fuzzy, horizontal, interrupted, meandering, ruled, short, straight, thick, thin, vertical, wide

COLOUR

Value, shading, contrast, chiaroscuro, tint, shade, hue, pigment, primary, secondary, intermediate, neutral, contrast, warm, cool, neutral, monochromatic, analogous, complementary, triad, intensity, bright – dull, optical, atmospheric, symbolic, Dark, light, medium, brash, bright, calm, clear, cool, dull, exciting, multicoloured, muted, pale, polychrome, primary, saccharine, secondary, subdued, sweet, military.

SHAPE AND FORM

2D-3D, solid – void, concave – convex, positive – negative, figure - ground, ambiguous – complete, organic - geometric - free-form, circle - sphere square – cube, triangle - pyramid-cone positive – negative, open – closed, filled – empty, actual – implied, interior exterior, scale, orientation, spacing, illusion of space, systems of perspective, ambiguous,

deep, flat, negative/positive, open, shallow, amorphous, biomorphic, closed, distorted, flat, free-form, full of spaces Geometric, heavy, light, linear, massive, nebulous, open, organic

TEXTURE

actual (tactual) – visual, simulated – invented, matte – semi-gloss – glossy, techniques: CGI, collage, paint, photoshop, photographic, realistic Actual, bumpy, corrugated, flat, furry, gooey, leathery, prickly, rough, sandy, shiny, simulated, smooth, soft, sticky, tacky, velvety, wet

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STYLES TIME LINE

Abstract art, Art Brut, Abstract expressionism, Academic art, Action painting, Analytical art, Antipodeans, Anti-realism, Arabesque, Art Deco, Art Nouveau, Arte Povera, Arts and Crafts Movement, Ashcan School, Les Automatistes

Barbizon school, Baroque, Bauhaus, Classical Realism, Color Field, Computer Art, Conceptual art, Constructivism, Cubism, Dada, Danube school, Dau-al-Set, De Stijl (also known as eoplasticism), Deconstructivism, Digital Art, Expressionism Fantastic realism, Fauvism, Figurative art, Figuration Libre, Folk art, Fluxus, Futurism

Geometric abstract art, Graffiti, Gutai group, Harlem Renaissance, Hudson River School, Humanistic Aestheticism, Hypermodernism, Hyperrealism Impressionism, Institutional Critique, International Gothic, International Typographic Style

Les Nabis, Letterism, Lowbrow (art movement), Lyco art, Lyrical Abstraction, Magic Realism, Mannerism, Massurrealism, Metaphysical painting, Mingei, Minimalism, Modernism Modular constructivism, Naive art, Neoclassicism, Neo-Dada, Neo-expressionism Neo-figurative, Neoism, Neo-primitivism, Net art, New Objectivity, Northwest School (art), Op Art, Orphism, Photorealism, Pixel Art, Plein Air, Pluralism, Pointillism, Pop art, Post-impressionism, Postmodernism, Precisionism, Pre-Raphaelitism Primitivism, Purism, Qajar art,

Rasquache, Realism, Remodernism Renaissance, Rococo, Romanesque, Romanticism, Samikshavad, Shin hanga, Shock art, Sōsaku hanga, Socialist Realism, Space Art, Street Art, Stuckism, Suprematism, Surrealism, Symbolism (arts), Synchromism Tachisme, Toyism, Ukiyo-e, Underground comix, Vorticism, Verdadism

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WHAT'S IN A CRITIQUE?

Include a picture of what you are analysing with a critique that follows the following format:

- the title, artist, medium & date of the design.

- a thorough critical description of the design using the vocabulary list.

- apply the elements and principles of design and how they make the design effective/ineffective.

- the art style/philosophy/’ism’/theory the design should be classified in & explain why.

- what the concept/theme is behind the design and whether you can pinpoint any motifs.

- personal thoughts and feelings, including whether you think the design achieved its intention.

- make sure to check your grammar and spelling and credit sources.

WELCOME BACK

"Apply research and critical analysis to extend artistic and design practice" is our year long subject on Tuesday afternoons. But we're going to make it fun by publishing all our work online.


BUILD A BLOG
Today you need to start building your own blog at 'Blogger', just like mine at http://janesresearchandanalysis.blogspot.com/.


Step 1: Start creating at http://www.blogger.com by following the steps online at: http://www.youtube.com/user/BloggerHelp?blend=1&ob=0 (The video is in the You Tube link below. You can also see other Blogger help videos on this You Tube channel.). Make sure you name your blog: http://firstnamelastname.blogspot.com/.

Step 2: Write your exact URL on the board and on my list so we can all start following your posts.


Step 3: Find at least three classmates whose Blog you want to follow. Go to Design > Layout > Add Gadget > Blog List and add their URL's. Be sure to follow me.


Step 4: Jazz up your template and publish a simple post that includes: the title as 'My Goals' and the content being a simple paragraph about what you want to achieve this year.

PLEASE NOTE: Only use this blog for this subject and treat it in a professional manner. Only post class assignments on the dates assigned.

GREEK RESEARCH EXAMPLE - NIKE

Appearance

Few people realise that Nike is actually an ancient Greek goddess and not originally a world wide sporting brand. In ancient times she was depicted as being a beautiful winged, female goddess but lost her association with wings in classical times.

History

Nike was a goddess who symbolised strength, speed and victory and can be seen on coins from the ancient Greek culture. The story goes that she had important jobs of driving chariots into battle and often rewarded victorious soldiers with glory and fame. Nike's persona can also be traced through Roman culture as the goddess Victoria.

Adventures

According to classical myth, Nike's mother brought her to Zeus when the god was assembling allies for the Titan War against the older deities. This epic war waged long before the presence of mankind and the story often goes that the rebels loose and the dominant race of deities rule Mount Olympia.

Relationships

The geneology of mythological Greek gods seems very important and Nike's relationships were a part of this. She was the daughter of of Pallas (Titan) and Styx (Water), and the sister of Cratos (who sybolises strength), Bia (symbol of force), and Zelus (known for rivalry). Nike and her siblings were best buddies with Zeus, the dominant deity of the Greek gods.

Symbols

Nike is a prominent symbol in sport and is often associated with wings, crowns, palm fronds and coming first place. As a result she is commonly portrayed on medals (2008 Chinese Olympic medals) for victorious athletes.

Evolution

It is amazing how imagery can exist through history and be referenced in graphic design through the ages. Nike's head pops up in many places. The FIFI World Cup, a prestigious and global soccer competition, has Nike on their trophy (left). Nike is also a shoe and sports equipment company, an American anti-aircraft missile system and plays a part in the cult manga anime Saint Seiya.


List of Sports

Nike would be good at representing the sports of:

• cross country running
• marathons
• 100m sprints

BIBLIOGRAPHY
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http://en.wikipedia.org/wiki/Nike_(mythology)

http://en.wikipedia.org/wiki/Titan_War

http://en.wikipedia.org/wiki/Greek_pantheon

http://blog.extensis.com/?p=1735

http://en.wikipedia.org/wiki/FIFA_World_Cup


Please Note: You can shorten URL's at sites like: http://tiny.cc/ . This can be helpful when listing sources for pictures and information.